☕ Maximizing the Off-Season: How Rental Centers Can Turn Winters into an Advantage

Hey 👋,

In this industry, business owners do it all—managing reservations, putting out fires, keeping everything running. It never stops. But it does usually slow down in the winter months.

Lately, though, I’ve heard a lot of “I don’t know what’s going on this winter, but things are busy.” If that sounds familiar, you’re not alone. For those wrapping up their fiscal year, counting inventory, and gearing up for spring, this is the perfect time to plant seeds for future growth.

2025: A Record Year for Construction in Quebec?

According to the Commission de la construction du Québec (CCQ), 2025 is shaping up to be a record-breaking year with 211.5 million hours of work projected—a surge driven largely by civil engineering and industrial projects. That means more demand for heavy equipment rentals, more long-term contracts, and more opportunities for rental businesses to grow. (ccq.org)

So, how do we get ahead of the curve?

Identify Key Projects & Players

If big projects are coming, who’s leading them? Resources like ConstructConnect provide valuable insights into upcoming developments, helping rental businesses pinpoint major contractors and developers early on. (constructconnect.com)

Build Relationships Before the Rush

Now is the time to reach out to contractors and project managers to understand their needs. Winter is when key decision-makers finalize their equipment strategies for the upcoming year—getting in front of them now could lead to long-term rental agreements when the busy season hits.

Rethink Service & Customer Experience

Winter is also a great time for reflection. How can we optimize service delivery? What do our biggest accounts really need? Taking the time to collect feedback and fine-tune operations can make a huge difference in client satisfaction and retention. We recently wrote about what delivering quality service in the modern age looks like—it's worth a read!

👉 Click here to access our article on optimizing customer service in the equipment rental industry.