☕ 2025 Forecast for the Equipment Rental Industry

Hey 👋

Ready to kick off 2025 with a clear vision for the future of equipment rentals?

Here’s what the latest forecast from the American Rental Association (ARA) reveals about the year ahead.

A Look Back at 2024:

The industry showed its resilience in 2024, with rental revenues reaching $78.2 billion in the U.S., a solid 8.2% increase.

And in Canada? The numbers are just as promising, with growth of 6.7%, bringing revenues to $5.76 billion.

So, what’s the scoop for 2025?

• Bigger revenues are on the way: The U.S. is projected to grow another 5.7%, hitting an impressive $82.6 billion. Canada’s keeping the momentum too, with a 6.21% boost to $6.21 billion.

• Infrastructure and construction are heating up: Federal contracts delayed in 2024 are now hitting job sites. That means more demand for rentals across the board. We expect to see general tool rentals generating $1.18 billion and construction and industrial equipment revenues reaching $5.03 billion

• Interest rate cuts are back in action: After a couple of years of climbing rates, cuts are expected to boost new builds and renovations. Translation? More rental opportunities.

What can rental centers do today?

1. Keep an eye on nonresidential construction trends—that’s where demand could surprise you.

2. Invest in tech: AI tools and telematics can give you a sharper edge in predicting needs.

3. Plan for growth: Is your fleet ready for busier times ahead?

2025 is shaping up to be a year of opportunities. Let’s make it a great one!

Read the full reports here.